I absolutely love this tape for holding my dies in place while I'm die cutting. I've used washi tape that doesn't stick too well but once it goes trough the machine is hard to remove, masking tape, you name it with mixed unsatisfactory results. This tape is a must have if youre doing lot's of die cutting. It holds your dies in place and easily comes off and is re-useable many times. I just did a bunch of diecutting and used the same strips many times over. It gently comes off the paper without any damage but holds the dies firmly in place. The roll is quite large and will last for a long time. It's also great for holding stencils and cardstock in place while you're color blending. This is a game changer for me, a must have in your crafting stash.