Our Story

Since its establishment in April 2014, Altenew has emerged as a true pioneer in the inspiration industry, igniting the creative fire within crafters and reshaping the landscape of paper crafting. Our mission is clear: to encourage crafters to express their own unique creativity through the art of paper crafting.

The name, Altenew, symbolizes the soul of our brand, where timeless traditions meet cutting-edge innovation. The name comes from the word "Alt," which translates into "old" in German, combined with the word "New." This enchanting word perfectly encapsulates the essence of our vast collection of crafting essentials, designed to cater to the diverse needs of crafters worldwide.

Our high-quality clear photopolymer stamps, stencils, and inks are manufactured in the United States. We are humbled to serve thousands of customers in over 111 countries worldwide.

Here at Altenew, we believe in the power of personal touches of a handmade card or scrapbook layout to bring joy and comfort to loved ones. It is in this belief that we hope our products inspire you to make a remarkable difference in someone's life.

At Altenew, we're proud winners of the Craft Business Awards 2020 in three different categories, including the prestigious Best American Brand Award in 2021. It is truly an honor to win these awards and to be recognized alongside notable crafting companies.

Of course, these achievements wouldn't have been possible without YOU – yes, YOU! Because of you, we have been able to grow our reach and continue with our mission of inspiration. Check out our infographic below to learn more about our journey through the years:

Altenew's 10th Anniversary Infographic Ebook