Black Friday & Cyber Monday 2021: Altenew Paper Craft Sale

Last Updated: January 14, 2022

It’s that time of the year again! Black Friday 2021 is just around the corner! So, what is a paper crafter to do? Browse for Black Friday deals on paper crafting, card making, scrapbooking, and other DIY arts and crafts supplies!

This upcoming Black Friday 2021, we’ve prepared a wide variety of exciting deals for every craft lover's needs! From popular card making and scrapbooking supplies to trendy paper crafting items - we’ve got you covered! The holiday season is fast approaching, and we want to make sure you're stocked up on all your crafting essentials. However, we don’t want to spoil the fun! One thing is for sure, though, our Black Friday sale will be packed with the BEST paper crafting deals ever! And you wouldn’t want to miss that!

Black Friday 2021 sale paper crafting deals

What Is Black Friday and Why Is It Celebrated?

Black Friday is the Friday after Thanksgiving Day in the United States and, since 2005, it has been deemed the “busiest shopping day of the year.” In modern society, when you say Black Friday, people often associate it with shopping. Retail stores across the US offer the lowest prices and biggest sales on this day, making it the best time for holiday shoppers to start shopping. However, this seemingly innocuous holiday has a bit of dark history behind it. Pun intended.

Black Friday 2021 specials and craft deals

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A Brief History of Black Friday

On November 29, 1975, the term “Black Friday” first made its appearance in The New York Times and was referred to as "the busiest shopping and traffic day of the year in Philadelphia.” Why is it only in Philadelphia? How did the term Black Friday come about? 

As an adjective, black has always been used to refer to something chaotic and disorganized, like a calamity or disaster. In 1960, the police officers of Philadelphia and Rochester called the Friday after Thanksgiving “Black Friday” to refer to the chaos that ensued due to huge crowds of holiday shoppers, the large number of suburban tourists visiting the city, the Army-Navy football game, and heavy traffic all around the city. The term caught on among business owners who saw an increase in sales during this time. To make it sound better and more appealing, a PR expert recommended rebranding the day and changing its name from Black Friday to “Big Friday.” They also included the Saturday after Thanksgiving, calling it “Big Saturday.” Unfortunately, the change in names didn’t catch on.

Simple handmade card for Thanksgiving

Handmade card for Thanksgiving

FUN FACT! “The earliest known use of "Black Friday" to refer to the day after Thanksgiving occurred in the journal, Factory Management and Maintenance, for November 1951, and again in 1952. Here it referred to the practice of workers calling in sick on the day after Thanksgiving, to have a four-day weekend.” (Source: Wikipedia)

It wasn’t until the late 1980s when the phrase Black Friday was used to refer to the biggest and busiest shopping day in the United States as business owners, and retail stores started riding the bandwagon. It signified the day when retail stores and businesses all over the country began gaining more profit, thanks to their special Black Friday deals and sales. Retailers and merchants made the whole “red-to-black profit” narrative work on their side. They enjoyed other popular and catchy shopping holidays such as Cyber Monday and Small Business Saturday.

Upcoming Black Friday 2021 deals on card making supplies

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When Is Black Friday 2021?

This year, Black Friday is on November 26, 2021. Make sure you set your alarm and mark your calendars to take advantage of the best Black Friday specials on DIY arts and crafts supplies, card making supplies, scrapbooking sales, and more!

Did you know? The day after Thanksgiving became the official holiday shopping season thanks to the popularity of Thanksgiving and Santa Claus parades such as Macy’s Thanksgiving Day Parade in the US and Eaton’s Toronto Santa Claus Parade in Canada. These department store-sponsored parades signaled the start of Christmas shopping, creating an “unwritten rule” among store owners that there won’t be any advertising or holiday sales before the parades. 

Fun Fact! Have you heard about “Franksgiving?” A Christmas shopping and Thanksgiving controversy in the 1930s resulted in a presidential proclamation by then-President Franklin D. Roosevelt. The tradition of advertising Black Friday deals and sales after Thanksgiving was important to retail store owners. However, they also wanted an extended shopping season. For this reason, President Roosevelt proclaimed “Thanksgiving to be the fourth Thursday in November rather than the last Thursday, meaning in some years one week earlier, to lengthen the Christmas shopping season.” Some still stuck to the original Thanksgiving date and mockingly referred to the new date as “Franksgiving.”

DIY autumn-themed handmade card

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When Will We See the Official Black Friday Deals?

While most stores hold pre-Black Friday sales or early bird promotions, others start at precisely midnight on Black Friday itself. Some companies would start offering special deals and discounts as early as the first or second week of November to get ahead of the competition. There are a few stores offering fun activities and gimmicks for their customers, such as collecting discount codes or coupons in the days leading up to Black Friday and Cyber Monday.

Black Friday 2021 DIY art and craft deals

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When Is Cyber Monday 2021?

Cyber Monday 2021 falls on November 29th. This is the Monday after Thanksgiving Day in the United States. Depending on the year, Cyber Monday falls between November 26th and December 2nd.

Cyber Monday is the Black Friday for online retail stores and businesses. The most significant difference between the two is Black Friday sales are primarily available in large chain stores and outlets. In contrast, Cyber Monday sales are mostly in online stores and retail websites.

Ellen Davis of the National Retail Federation and Scott Silverman coined the term “Cyber Monday” on a press release back in November 2005. Since then, it has become the most significant and busiest shopping day for online retailers and stores.

Black Friday 2021 deals from Altenew

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Fun Facts About Cyber Monday Sales!

  • A study by revealed that "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)".
  • Cyber Monday 2017 saw a massive boost in online sales (a record of $6.59 billion!), compared with $2.98 billion in 2015 and $2.65 billion in 2014. 
  • The biggest online shopping day in U.S. history was last Cyber Monday 2020, with a total of $10.7 billion in online spending. 

Thanksgiving dinner DIY place cards

Shop: Autumn Bounty Stamp Set

3 Best Stamp Sets for Quick and Easy Thanksgiving Cards, Scrapbook, and DIY Crafts

While waiting for the biggest paper crafting and card making Black Friday 2021 specials, we’ve gathered some inspiration and ideas for you to try! With Thanksgiving just around the corner, we know you’re probably racking your brain for some quick Thanksgiving cards and DIY craft ideas. Look no further! We’ve got three of our best Thanksgiving-inspired stamp sets here as well as a few inspirations that you can try. 

1. Autumn Bounty Stamp Set - Autumn is a time for harvest, thankfulness, and togetherness. Honor this special time of year with our Autumn Bounty Stamp Set! A giant pumpkin is surrounded by beautiful flowers for a stunning centerpiece, and we have also included a frame of delicate seasonal leaves. The meaningful sentiments will have you counting your blessings and giving thanks this fall, as well as all year round!

Thanksgiving card made with Altenew stamps and dies

Shop: Autumn Bounty Stamp & Die Bundle

Excited to give this stamp set a try? Check out this blog post where Norine showcased how to use the images in a couple of handmade cards and fun DIY place cards for Thanksgiving dinner!

Thanksgiving and autumn-themed handmade cards

Shop: With Gratitude Stamp & Die Bundle

2. With Gratitude Stamp Set - We have designed the perfect set for your autumn, Thanksgiving, and thank you cards! When stamped in red, brown, and gold, the multi-step leaf images evoke a feeling of fall. Simply switch to bright greens for springtime leaves. They have a trendy and modern feel that you are sure to love!

Need something to kickstart your creativity? Here’s a blog post with not just one or two but four handmade card ideas using this unique stamp set!

Happy Thanksgiving card idea

Shop: Happy Pomegranates Stamp & Die Bundle

3. Happy Pomegranates Stamp Set - Looking for a unique stamp and die set to create stunning projects? This set is the one for you! With hand-drawn images and simple sentiments, this lovely set of pomegranates has many elements that can be used to build gorgeous designs. You can easily color in the outlined images with any coloring medium for fun results; simply stamp them to create beautiful patterns or use them in emboss resist techniques. Pair them with our floral stamps to make endless arrangements. Simply use the outlined images and any accompanying sentiments to celebrate the autumn season, Thanksgiving Day, or another holiday! Whether you color in the images or leave them as is, you will get beautiful and elegant results every time!

Watch this introduction video to see this lovely stamp set in action!


DIY autumn-inspired thank you card

Shop: With Gratitude Stamp & Die Bundle

Whether you’re on the lookout for Black Friday 2021 craft deals, want to learn about the origin of Black Friday and Cyber Monday, or simply need some product recommendations and new card making ideas, we hope you found this blog post helpful. Mark your calendar and make sure to get ready for Altenew’s biggest paper crafting sale of the year! Stay tuned for our Black Friday deals and Cyber Monday sale!

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