I saw this ink on Jennifer M.'s site and was curious to try it. At first, I thought oh gee another ink & wondered if it was more of a gimmick. But after seeing Jennifer M review it, I was curious to try it. I like that the ink applies well on 1st stamp. Also, the design for holding in your hand & the lid screwing on are both notable features. I haven't stamped alot with these yet but like it very much so far. This color family was unlike any of my ink colors so I choose it to start with. These colors are deep and natural. I wish they had color label on tue side- that would be 5 star to me.