What a clever die-cutting concept! I admit I bought this die only because it was on sale. Having played with it, however, I'd happily pay full price for other flower dies done in this same style! It's very easy to use, requiring only one pass through my Sizzix Big Shot. It's also a lot of fun to play with the design: do I make my card monochromatic? Do a front panel in one shade and an underlayer in another? Do I add a bit of ink to the petals and leaves? Do I give the petals and leaves some additional lift and shaping to make them stand out even more? It's a great way to add dimension without bulking up your envelope or postage, and the recipients of my efforts have been charmed.